Intimo from Melbourne Lingerie Autumn Winter 2008
Intimo, the multi-million dollar home party plan lingerie (based on the success of Tupperware and various Jewelry Party Plans)company from Melbourne, Australia has released its Autumn Winter 2008 Collection. Created in 1995 as a direct marketing company, Intimo now has lingerie Consultants in both Australia and New Zealand.
Home lingerie parties used to be very popular in my neighbourhood but one thing that always irritated me was the fact that the lingerie was of very poor quality and somewhat flimsy looking. Intimo, on the other hand, boasts high quality designer lingerie. Further, the company claims that each consultant is trained in proper bra fitting and understands the different body types and how to match the correct lingerie with each woman’s individual body shape. Aside from the fun of attending a home lingerie party, having a qualified consultant on-site would appeal to many more women since they would be able to purchase practical undergarments rather than purchasing cheap loungewear as a courtesy to the hostess or consultant.
Proud of their label, Intimo states, “With more than 140 different styles, a full spectrum of colours and over 50 sizes ranging from 30A to 46F, Intimo has one of the most comprehensive lingerie collections under one brand name”. The newest release is the Autumn Winter 2008 Collection which includes elegant names such as “J’Adore, Panache, Geisha, Crystelle and Classique”. Beautiful laces, pretty bows and gorgeous embroidery are staples in the Intimo line of panties, bras and camisoles.
It is difficult to fully appreciate the new collection from the website only. Very little information exists as to descriptions and fabric content. But in all fairness, that is the idea of home party plan; to bring the products to the customers. And although, I live on the other side of the world and would not be invited to a party, I would be sufficiently excited to attend after seeing the sneak peak on the website.
The “Essentials Collection” which includes “Trousseau, Body Essentials, Sherbet, Everyday Active, Everyday Smooth, Sophisticates, Valentina Leopard, Everyday Sculpt, and Flirt, displays very large pictures of models showing the full range and providing information about the sizing, colours and materials. All of the designs suit a real purpose, whether it be to offer support, sexiness, elegance, definition or class to an outfit.
I have to admit, it really is hard for me to believe that this is party plan lingerie!