Luxury Lingerie Shopping

Everyone is feeling the financial crunch of this economy. And while many people are cutting back on extra spending, women still find the need to buy lingerie. In fact, lingerie sales tend to stay strong in both good and bad economies. But, even though women may continue to purchase lingerie when money is tight, it is always nicer when a company offers a rewards program or some type of incentive to gain new customers and keep their loyal customers.

One such program comes from EnniaLingerie.com. A very extensive loyalty program, the company starts by offering new customers a discount voucher of twenty dollars on their first purchase. Then, as customers continue to shop with Ennia, they are provided vouchers for use on their next purchases. The more a customer buys, the greater the discount. In addition to the scheduled loyalty voucher, there may be other random reasons for customers to hold discount coupons to be used toward their purchases. And lastly, if a customer purchases at least once then refers a friend to purchase, a substantial savings voucher is sent to the customer who referred her friend.

Indeed, lingerie companies do not need to offer formal rewards programs to attract new customers and keep existing ones. Offering excellent service such as free shipping and product guarantees will often be enough to keep good customers. HenryAndJune.com for example, offer a full sixty day guarantee with no pre-approval. This is a huge incentive to buy as many companies expect the customer to write first and wait for an approval number to be attached to the item when returning. In addition, their free shipping is available on very small minimum orders (at the time of writing only twenty-five dollars).

As money becomes tighter, lingerie companies offering outstanding customer service and reasons to stay loyal to a brand will definitely move to the forefront of the marketplace.